Health Education Content Ecosystem
The Project
As lead copywriter on this project, I developed an educational content platform aimed at improving health literacy, encouraging preventive care, helping pet owners make better decisions, and ultimately converting them to use various client products including NexGard Plus, Frontline Plus, HeartGard, and more.
Approach
To complete the articles, I partnered with subject matter experts to ensure medical accuracy and legal compliance and making the information easy to understand for pet owners. My objective was to maintain the balance between veterinarian-level expertise and patient-friendly communication.
Assets
disease-state education • preventive care resources • wellness visit preparation materials • symptom awareness content • health management tools • canine and feline care.
These are a few examples of an entire ecosystem of content. In all, I wrote 20+ educational articles aimed at educating pet owners and converting them to use our client’s products.
*Some articles have since been updated to reflect current and accurate disease state information and data.
Landing Pages and Articles
Landing page and content hub for a veterinary health education initiative. The experience introduces users to a collection of preventive care resources, symptom awareness tools, wellness checklists, and long-form educational content written to improve pet health literacy.
Healthy Habits - Landing Page
Disease education article explaining the risks, symptoms, prevention, and treatments for feline heartworm disease. The goal with the article was to learn about the disease then translate the complex information into accessible content for cat owners.
Heartworm Disease in Cats - Article
Educational article focused on translating veterinary guidance on Lyme disease into clear, actionable information for dog owners. The content focuses on risk awareness, early symptom recognition, and preventive care strategies, helping readers make informed decisions and engage more proactively with veterinary care.