Big Networks

Brief:
Create a spot that demonstrates the versatility and seamlessness of the Remitly app with Mastercard. Show universal appeal across key send corridors.

Approach:
The best way to show seamlessness is to prove it. I centered this story on three users in the middle of their busy days to show how Remitly helps each one show up for the ones they love without missing a beat.

Showcasing three stories, three delivery methods, and two brands in 30 seconds required intentionality. To ensure messaging clarity, I chose a fast-paced, VO-driven approach with split-screen moments. Voiceover unified the visual narratives and reinforced the RTBs, while split-screen moments ensured each story could feel complete while fitting within the time constraint.