English subtitles are for portfolio use only.
You Know Them Best
Brief:
Showcase the benefits of Remitly’s delivery options.
My approach:
I led with an emotional insight: No one knows your loved ones like you know your loved ones. I framed Remitly as the tool that gives our audience the agency to choose what works for their family.
In my audience research, I learned video calls were a primary way our audiences stay in touch. So we pulled in a split-screen element to make the stories feel authentic and resonant.
Results:
The campaign scaled to $15M in spend, reached 1.8B impressions, and led to 407K in-app actions. It had stronger-than-average CTR and a lower-than-average CPI.
6s cutdown
The same story reimagined to work within a tight, 6s time-constraint. Same actors. New story. No additional talent fees needed.
Translation: Dad likes a clean house. And money sent with Pix. Download the Remitly app today.
Relocalized
To relocalize each story, I dove deep into audience insights: performing my own personal research, then validating it by seeking out individuals from each culture.
Translation: Papá likes his exercise. And money sent with cash pickup.